How will we blow you away, exactly? Or: Please help us build a second-to-none HE customer experience (Part 1 of 3)

posted by fathi on 2009.09.02, under Awesome Company Stuff, Stuff Related to Service
02nd

Depending on your online journey with us so far, you could be in awe of how well we’re doing for you and in high anticipation of what’s coming next. Or you could read this as “Gee, thanks. My server is too slow and you still didn’t fix it. You already blew me away… far away, as your customer.”

Just two years ago, the first was wishful thinking. Our servers indeed were slow (in all honesty, a few still are). Backups were made sporadically. Downtimes were frequent. Customer service, suffering from low server performance, ran at a very low morale. If you look around online, you will find many negative reviews about us spanning that two-year timeframe. Despite all this, many of you stayed on board and with us, supporting us through the tough times, allowing us to outgrow the growing pains.

To all of you, our wonderful customers, I want to say thank you. There are no words that could express my gratitude, but there are actions.

In three parts, I would like to introduce to you the sweeping changes we wish to make to improve our company for you. I would like to ensure that your continued journey with us will be worthwhile for you. The only way to ensure this can happen is with your help and feedback. So please, don’t be shy!

Before I get started, I’d like to briefly recap our major milestones of the last two years:

  1. All service issues previously stated are now resolved.
  2. We’ve successfully deployed IronPort anti-spam and anti-virus filtering to our entire customer base; a very expensive project, but well worth it. For you, this eliminated 99.9% of all spam and virus emails received to your domains and created a significant uptime improvement for your email service with us.
  3. Database related servers (all types of SQL) have been dramatically accelerated through improved ‘abuse’ management and massive hardware upgrades. Compared to two years ago, today you will experience expedient and stable database connections.
  4. Today, we operate our data center out of a self-financed and owned, state-of-the-art 20,000 sq. ft. facility in Columbus, OH connected with Tier 1 Premium Bandwidth only at 5gbit/s (from Sprint and Qwest). At some data centers, you will find ‘cheap bandwidth’ resulting in longer loading times when visitors come to your website. These delays are hardly noticeable when you test for them yourself, but as long as they exist, your sites will lose visitors. But not with Host Excellence. At this facility, we would not even allow a mediocre bandwidth provider’s fiber optics to pollute our crystal-clear path of light. This industry-grade true Tier 3/4 data space can house over 10,000 servers, all self-managed and employee-owned.

    In fact, I would love to give you a tour! If you happen to be visiting Columbus on business or you can spare a few hours on your trip, I’d love to show you around our data center. We’ve a few hundred customers in Columbus as well – you’re welcome any time. Give one of our representatives a call and we’ll meet soon!

So how will we make your hosting experience with us worthwhile?

This year alone, my company has committed to its single largest investment into customer service and the level of server performance you experience.

Old and New

Old and New

Before the year’s end, we are planning to upgrade our entire web hosting infrastructure. This should put an end to virtually all service-related issues. I can’t promise 100% uptime, but it’s what we’re shooting for. In detail, we will…

  1. Introduce Imperia, an ‘intelligent cloud’ hosting environment, for all of our customers. This effectively means that your websites, databases and email services will be hosted not on one server, but on hundreds or thousands, all at the same time. You could theoretically turn off half our data center, or take an axe to the server hosting your website – and it would be back online within seconds (in fact, it may not be down at all). Please don’t try any of the above by yourself.*
  2. Develop and launch a website management control panel featuring a state-of-the-art user interface that we are developing in-house right now. It is designed to make your life easier.
  3. Replace ALL existing hardware with brand new blade servers, centralized storage and a fiber-channel switching architecture. This is a multi-million dollar investment into our networking and server infrastructure that will make your sites load faster than any dedicated server ever could. If you were to rent an entire server and all it hosted was your website, it would load your site as slow as molasses compared to how fast your site will load on Imperia.

Our development team is starting a special Imperia VIP Membership that you can join if you are interested in providing feedback to help us test and optimize the new platform. As a VIP member, we’ll share top-secret development material with you, your suggestions will be considered first for upcoming releases and you’ll get early access to new releases (membership is, of course, free of cost.).

Stay tuned for Part 2 of 3, in which I will address a whole new approach to customer service.

Please don’t forget to let us know your opinion and feedback.

Thank you!

Fathi Said, CEO
Host Excellence Web Hosting

*Disclaimer: Don’t use axe to destroy computer of any kind.

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